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Create: 2025-06-15 Update: 2025-07-06 07:45:10

Креативы для Apple Search Ads под конверсию 🍏

Полезный материал в котором основная мысль про то, что Apple Search Ads не то место, где нужно сильно изощряться с креативами. В отличии от остальных больших мобильных платформ

В App Store у пользователя уже есть намерение что-то скачать, спрос создавать не нужно, но нужно правильно объяснить что у тебя за аппка.

Поскольку supply в App Store переполнен, то вот базовые правила к креативу:

➡️ Делаем максимально простой дизайн, поскольку пользователь смотрит на маленьком экране. Не загромождаем его изображением/ текстом

➡️ Текст, если он есть, должен быть не длиннее 3-5 слов. У вас будет всего пара секунд на то, чтобы либо сконвертить пользователя, либо он проскроллит вашу аппку

➡️ Визуал должен быть мощный, но на превью-видео или скринах приложения показываем, как реально будет выглядеть ваш продукт. Когда пользователь кликнет на объявление и он перейдет на landing page, где содержание продукта должно согласовываться с контентом креатива

➡️ Формат: только вертикальный

➡️ Не забываем АБтестить разные креативы: улучшаем те, которые конвертят, заменяем те, которые не конвертят

Это значит, что ясность важнее креативности: реклама должна выглядеть как естественное продолжение страницы в App Store, а не как чужеродная вставка

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ShyftUp

Creative Design Best Practices for Apple Search Ads Success - ShyftUp

The Apple App Store is massive. With over 1,929,904 apps and more than 794,730 app publishers competing for attention, standing out isn’t just hard — it’s Creative Design Best Practices for Apple Search Ads Success

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Креативы для Apple Search Ads под конверсию 🍏

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