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Create: 2024-03-18 Update: 2024-05-16 18:16:27

Прекрасная новость от «Коммерсанта»: «Объединенные пензенские ЛВЗ», которые последние годы разливали в России горилку под брендом Nemiroff, получили декларации о соответствии на горькую настойку Demiroff De Luxe «Медовая с перцем на липовом меду» и водки особые Demiroff De Luxe.

В общем, тот же фокус, что с «Хотицей»/«Хортой». Ведь Немиров — это не фамилия, а вполне конкретный город в Винницкой области (Украина), где и была основана компания.

А кто такой Демиров? Маркетинговая легенда-то нужна?

Поиск находит нескольких достойных претендентов: был такой депутат Госдумы (еще царской) от тверского казачества. 18 мая 1906 избран в Государственную думу I созыва от съезда уполномоченных казачьих станиц. Ни к одной из фракций не примкнул. В думских комиссиях не работал. Дальнейшая судьба и дата смерти неизвестны.

Есть и еще один Демиров — начальник управления (ракетного топлива и горючего) департамента ресурсного обеспечения Министерства обороны Российской Федерации, полковник. Наверное, тоже достойный человек.

В общем, есть простор для маркетологов. При этом в украинском Nemiroff утверждают (или делают вид), что вообще не при делах и даже подавали в суд на компанию из Пензы.

Умных ход, учитывая то, что стало с манагерами из «Хорты».

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Коммерсантъ

В водке переливают буквы

Российский производитель Nemiroff может начать выпуск напитков Demiroff

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Прекрасная новость от «Коммерсанта»: «Объединенные пензенские ЛВЗ»

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