Fighting Churn with Data: The science and strategy of customer retention @Библиотека разработчика

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Create: 2022-09-27 Update: 2025-07-08 22:03:03

Fighting Churn with Data: The science and strategy of customer retention
Carl Gold
2020

Книга знакомит с проверенными методами предотвращения оттока до того, как он произойдет.

Эта книга, наполненная реальными примерами использования и примерами, научит вас преобразовывать необработанные данные в измеримые показатели поведения, рассчитывать пожизненную ценность клиента и улучшать прогнозирование оттока с помощью демографических данных.

Язык: Английский 🇬🇧

💾 Скачать PDF

🛒 Купить печатную версию

#книга #Data #eng

Библиотека разработчика

Fighting Churn with Data: The science and strategy of customer retention
Carl Gold
2020

Книга знакомит с проверенными методами предотвращения оттока до того, как он произойдет.

Эта книга, наполненная реальными примерами использования и примерами, научит вас преобразовывать необработанные данные в измеримые показатели поведения, рассчитывать пожизненную ценность клиента и улучшать прогнозирование оттока с помощью демографических данных.

Язык: Английский 🇬🇧

💾 Скачать PDF

🛒 Купить печатную версию

#книга #Data #eng

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