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Create: 2025-06-23 Update: 2025-07-06 09:54:44

За каждым мемом с лабубу — море слез и корзина разбитых тарелок

Заходишь куда-нибудь в соцсети застройщика или даже целое бренд-медиа — а там преснятина.

5 причин выбрать ЖК «Жемчужина Жулебино»

Лето — повод задуматься о покупке…

Ну и все в таком духе.

Дело здесь не в том, что кто-то не умеет или не знает что делать. Не надо много ума, чтобы поресерчить конкурентов и сделать также. Хотя бы попытаться.

Чаще всего проблема в том, что это просто никому не надо. Сммщик пришел с идеей, а ее завернули. Маркетолог с командой нагенерили классных гипотез — а дед в затертом сером пиджаке сказал что это все говно.

Достаточно три-четыре раза сказать «нет» хорошим идеям — и они больше не будут появляться.

Главный скилл сейчас — это не уметь делать круто, креативно, цепляющее. Это умение превращать «нет» в «да» даже если стейкхолдеры не разбираются в медиа.

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За каждым мемом с лабубу — море слез и корзина разбитых тарелок

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