Медиапотребление Россиян в цифрах @{Иноземцев}

{Иноземцев} | United States America (US)

Create: 2025-05-30 Update: 2025-07-07 18:51:41

Медиапотребление Россиян в цифрах

Изучаю свежее исследование от Madiascope. Оно очень куцее, насколько понимаю это преза из выступления какого-то чувака из этой компании. Но всё равно есть над чем поразмыслить.

— Россияне всё ещё смотрят телик, даже зумеры. Причем смотрят много.

— Время в интернете обратно пропорционально возрасту. При этом и очень юные ребята, и пожилые проводят там дофига времени.

— Соцсети — лидеры по времени просмотра у всех возрастных категорий. Это по-настоящему удивляет. Я думал, что молодежь давно переехала в Телеграм.

Для меня это исследование — очередной сигнал о том, что любой медиапродукт эффективнее делать мультиформатным. Одна единица контента — и много площадок присутствия / форматов. Так почти без дополнительных усилий можно захватить сильно больше аудитории.

{Иноземцев}

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Медиапотребление Россиян в цифрах