Create: 2024-11-27 Update: 2025-07-02 10:47:48

На примере последнего поста про ситуацию с охватами ВКонтакте.

Если еще в 2023 году соотношение охвата подписчиков и вирального охвата стремилось к соотношению 60/40 в среднем, то сейчас в сообществах с набранной аудиторией просто директивно вырубают виральный охват. Его практически нет.

Цифра 93, я предполагаю, это те, кому переслали пост.

Это точно не какие-то умные алгоритмы, это конкретное директивное решение кого-то из команды ВКонтакте с какой-то целью.

Какая цель – понять сложно.

Я еще как-то могу понять отдаленно логику в отношении коммерческих сообществ. Аля "пусть платят, выбора все равно нет".

Ужасная логика, несправедливая, долгосрочно убийственная. Но логика.

А с авторами какая логика? ВКонтакте вряд ли меня, как автора, отслеживает на предмет наличия денег в кармане. Просто много подписчиков – значит "плоти". Но что- такое 50 к подписчиков для блогера, если тот только на этом зарабатывает?

Честно, у меня вообще нет ответов на это поведение.

Но это просто факты. Виралку дают микросообществам, да, но если у вас аудитория выплывает за несколько десятков тысяч – на ноль.

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На примере последнего поста про ситуацию с охватами ВКонтакте.

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