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Create: 2023-06-13 Update: 2024-06-03 05:34:05

Завоевание нулевого момента истины - Джим Лесински

Изменились времена, когда покупатели принимали решение о покупке в момент посещения магазина. Сегодня в их распоряжении огромное количество информации задолго до этого. С помощью интернета можно заранее исследовать все возможные варианты. Нулевой Момент Истины напрямую оказывает влияние на то, какие продукты и марки окажутся в списке покупок, и современные стратегии маркетинга должны это учитывать.

Почему книга достойна прочтения:

✔️Ментальная модель покупок сильно поменялась в последнее время, и чтобы завоевать внимание покупателя, вам нужно быть на шаг впереди.

✔️Джим Лесински поменял классическую маркетинговую модель, добавив в нее понятие Нулевого Момента Истины. Многие крупные корпорации пользуются этой новой моделью и успешно продают свои товары.

✔️Начиная с 2011 года Джим Лесински распространяет идеи книги по всему миру, лично посещая различные маркетинговые конференции.

Незаменимый помощник маркетологов и бизнесменов.
#Бизнес #Маркетинг
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Завоевание нулевого момента истины - Джим Лесински

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