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Create: 2025-06-18 Update: 2025-06-29 13:09:01

Авито представил BAT — первый российский опенсорс-тренажер для рекламных аукционов

Команда ИИ Авито анонсировала BAT (Benchmark for Auto-bidding Task) — первый в России открытый тренажер для тестирования алгоритмов ставок в рекламных аукционах. Платформа была представлена на The ACM Web Conference 2025 в Австралии, одном из ключевых событий в сфере машинного обучения.

BAT имитирует реальные условия рекламных аукционов, позволяя разработчикам подключать свои алгоритмы, запускать симуляции и сравнивать их эффективность. Это помогает находить решения, которые приносят больше кликов при тех же затратах.

До этого индустрия 12 лет использовала датасет iPinYou (2013 года), но BAT предлагает в 1000 раз больше данных и более современные условия проведения аукционов. Платформа построена на анонимизированных данных, что позволяет тестировать алгоритмы в условиях, близких к реальным.

Кому это полезно?

✔️ Рекламным платформам — рост дохода на 10–20% за счет оптимизации показов.
✔️ Рекламодателям — до 20% больше кликов при том же бюджете.
✔️ Разработчикам — возможность экспериментировать без сложной инфраструктуры.
✔️ Пользователям — более релевантная реклама.

BAT уже доступен на GitHub, и в него встроены 5 базовых алгоритмов от Авито для сравнения. В будущем платформу планируют расширять для работы с более сложными моделями.

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Авито представил BAT — первый российский опенсорс-тренажер для рекламных аукционов

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