All is Gucci | United States America (US)

Create: 2024-05-03 Update: 2024-06-01 08:16:25

Тейлор Свифт продолжает поднимать экономику. В этот раз помогает креаторам.

Недавно она на 3 секунды появилась в видео в фиолетовой юбке-шортах, и фанаты мгновенно вышли на охоту за новой вещью. Оказалось, что эти skorts (skirt+shots) принадлежат бренду Кэсси Хо — дизайнеру и основательницы Ютуб канала Blogilates.

Результат юбочного камео впечатляет:

👁️‍🗨️Солдаут во всех 13 цветах за 15 минут
👁️‍🗨️Открытие первого пре-сейла на сайте
👁️‍🗨️Более 10,000 предзаказов и цифра продолжает расти
👁️‍🗨️Повышение продаж на 600-700%
👁️‍🗨️Следующего дропа придется ждать от 11 до 13 недель

Сама Кэсси Хо в шоке и благодарит сообщество Свифтис за поддержку. Дополнительные маркетинговые инструменты ей не нужны, сарафанное радио сработает на ура.

Эффект Тейлор Свифт — уже закрепленный феномен. До этого Свифт была замечена в платье от британского малого бизнеса Little Lies. Их продажи выросли на 17,000 % (тут нет опечатки) по сравнению с тем же днем годом ранее. Ну и в 2023 году, она бустанула американскую экономику на 4.6 млрда долларов.

Цитируя великую: ‘Wait 'til you see half the things that haven't happened yet’.

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Тейлор Свифт продолжает поднимать экономику. В этот раз помогает креаторам.

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