Никто не купит то @OnAgile Learning Hub 💎

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Create: 2025-06-20 Update: 2025-07-08 11:03:26

Никто не купит то, чего не понимает 👛

Представьте, что на рынок выходит стартап — умный виджет для управления домом. Команда инженеров вложила душу в эту технологию, но забыла о главном — стратегии выхода на рынок (Go-to-Market).

Продаж не случилось, и склады заполнились нереализованной продукцией.

Спустя год рынок заняли конкуренты с продуманной GTM-стратегией. А у стартапа закончились деньги, и он закрылся — не потому что продукт был плохим, а потому что никто не узнал, зачем он нужен.

Разбираемся, на что стоит обратить внимание при запуске, и как выглядит эффективная GTM-стратегия↖️

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472 viewsAnastasia Zayats, Jun 20 at 06:10

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