Create: 2024-04-09 Update: 2024-06-01 15:53:42

Чтобы отпраздновать выпуск своих новых жевательных конфет Unicorn-i-licious, Haribo приглашает поклонников на Treat Retreat в Нью-Йорке в Национальный день единорога.

Для фанатов бренд придумал специальный люкс, оформленный в стиле единорога, с двумя розовыми спальнями и кучей ностальгических игр. Дополняют эту сказку радужное освещение, крепость из подушек и мармеладный мини-бар.

Маркетологи заложили в рекламную кампанию ностальгические воспоминания из детства, чтобы напомнить фанатам всех возрастов о том, что нужно мечтать и радовать своего внутреннего ребенка.

Но попасть в розовый люкс сложно: проживание бесплатное, нужно лишь поставить будильник 9 апреля на 12:00, чтобы забронировать место на сайте. Путевки в детство на две ночи доступны только с 10 по 18 апреля 2024 года и бронируются в порядке живой очереди.

Да будет битва за билеты в единорожный мир! Интересно, выложат ли потом эту квартиру на Airbnb, как это модно в Америке.

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Чтобы отпраздновать выпуск своих новых жевательных конфет Unicorn-i-licious

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