РЕФЫ - маркетинг от Баракаева | United States America (US)

Create: 2025-06-06 Update: 2025-06-29 16:22:45

МЕМЫ!

Вот есть такое мнение у юных маркетологов, что мемы - это классно. И их надо обязательно использовать. Так как я в этом самом маркетинге уже 13+ лет, то могу со всей уверенностью сказать (по опыту ведения проектов Первого канала, ОТП-Банка, разных б2б-сервисов и миллиона проектов в хореке) - НЕ НАДО.

Не стоит! Мемы - это очень сложный контент с потенциально невысокой "отдачей". Шанс сделать кринжово кратно превышает вероятность сделать круто.

Мемы не будут продавать вашу услугу или товар, не дадут вас буста роста подписчиков. Максимум - некоторая виральность текущей реализации контент-плана.

И вторая (и по сути последняя выгода) от мемов - пробитие баннерной слепоты, как на примере выше. Но стоит ли оно того? Ведь мерить рекламу надо по итоговой эффективности, а не по ощущению "раз рекламу не пропустят, то точно купят".

Продукт надо продавать как ПРОДУКТ, а не как ОБЁРТКУ продукта.

То есть, люди покупают не мем, а то, насколько ваш продукт решает их проблемы/боли/желания.

"Бу" - ничего не решает, кроме роста синтетических метрик.
Спасибо, лекция закончилась.

РЕФЫ - маркетинг от Баракаева

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РЕФЫ - маркетинг от Баракаева

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Telegram auto-delete message, expiring invites, and more

elegram is updating its messaging app with options for auto-deleting messages, expiring invite links, and new unlimited groups, the company shared in a blog post. Much like Signal, Telegram received a burst of new users in the confusion over WhatsApp’s privacy policy and now the company is adopting features that were already part of its competitors’ apps, features which offer more security and privacy. Auto-deleting messages were already possible in Telegram’s encrypted Secret Chats, but this new update for iOS and Android adds the option to make messages disappear in any kind of chat. Auto-delete can be enabled inside of chats, and set to delete either 24 hours or seven days after messages are sent. Auto-delete won’t remove every message though; if a message was sent before the feature was turned on, it’ll stick around. Telegram’s competitors have had similar features: WhatsApp introduced a feature in 2020 and Signal has had disappearing messages since at least 2016.

МЕМЫ!

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