Решил вот выделить сие объявление @РЕФЫ

РЕФЫ - маркетинг от Баракаева | United States America (US)

Create: 2025-01-29 Update: 2025-07-06 09:42:24

Решил вот выделить сие объявление, и не только потому, что оно мне каждый день показывается. Ведь неплохое оно, правда.

Давайте разберем его на элементы.
Что должен делать креатив?
1. Привлекать внимание целевой аудитории / пробивать баннерную слепоту
2. Заинтриговать текстом
3. Стимулировать к переходу по кнопке

Внимание привлекает? Да, я в "жёлтой" серии перечитал тысячу книг, сразу заинтересовался. Значит, я - ца.
Интригует? Да, Керви - известный персонаж в книжном деле, а это какой-то новый проект.
Стимулирует? Тут сложнее, не могу сказать, что прям хочу куда-то вступать, но сама кнопка отлично подстроилась цветом под книги, поэтому некое абстрактное желание "нажать" возникает.

Итого - 4,5 / 5 по шкале рекламности.

#vk #книги

РЕФЫ - маркетинг от Баракаева

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1.9K viewsJan 29 at 08:38

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РЕФЫ - маркетинг от Баракаева

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Решил вот выделить сие объявление