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Create: 2024-09-27 Update: 2025-06-29 12:43:37

https://www.insidergrowthhq.com/p/3-case-studies-from-headspace-on
دوستان این مقاله درمورد ۳تا کیس استادی اپلیکیشن هد‌سپیس برای افزایش درآمد را بررسی کرده
اگر دوست داشتید کاملشو بخونید ولی خلاصه‌ی ۲تاش رو که فکرمیکنم به دردتون میخوره رو میذارم حداقلشو ببینید چی گفته:

آزمایش ۱: شناخت نیازهای چندگانه کاربران
هدف: افزایش نرخ تبدیل کاربران از رایگان به پولی از طریق بهبود فرآیند ورود کاربران.
مشکل: کاربران با نیازهای متفاوت وارد اپ می‌شدند، و انتخاب تنها یک هدف مشخص سخت بود.
راه‌حل: در فرآیند ورود به اپ، به کاربران اجازه داده شد چندین دلیل برای استفاده از اپلیکیشن انتخاب کنند (مثل مدیریت استرس، تمرینات ذهن‌آگاهی، و کاهش اضطراب).
نتیجه: این تغییر باعث افزایش تقریباً 10٪ در نرخ تبدیل شد. کاربران احساس می‌کردند که اپلیکیشن نیازهای متنوع‌شان را بهتر برطرف می‌کند.
یادگیری: کاربران اغلب با مشکلات چندگانه مواجه‌اند و فراهم‌کردن تجربه‌ای شخصی‌سازی‌شده، نرخ تعامل و تبدیل را بهبود می‌بخشد.

آزمایش ۲: افزودن اعتبار اجتماعی
هدف: افزایش تعامل کاربران از طریق معرفی نظرات و بازخوردهای مثبت کاربران دیگر در طول جلسات مدیتیشن.
مشکل: نبود روشی برای مشاهده بازخوردهای مثبت دیگران هنگام استفاده از محتوای مدیتیشن.
راه‌حل: معرفی قابلیتی که نظرات تشویقی دیگر کاربران را نمایش می‌داد و امکان پاسخ‌گویی به آنها را فراهم می‌کرد.
نتیجه: این ویژگی منجر به افزایش 3٪ در نرخ تبدیل کاربران از نسخه آزمایشی به اشتراک پولی شد.
یادگیری: اعتبار اجتماعی و تعامل کاربران با یکدیگر نقش مهمی در افزایش تعامل و حفظ کاربران داشت.

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3 Case Studies from Headspace on how to increase revenue

Many of our subscribers asked us if we could do a workshop on how B2B product leaders can have an impact on the bottom line, thus we are organizing a short workshop on how to Increase your impact as a B2B Product Leader. There is only limited seats available…

hottg.com/UIUXworkshop/1402

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