美团计划在中东推出外卖平台KeeTa
彭博社星期五（4月26日）引述匿名知情人士报道，美团将致力在中东推出KeeTa应有程序，沙特首都利雅得将是该应用推出的首站。在2023年成功进入香港外卖市场后，美团这次将目标锁定中东最富裕的城市之一利雅得。美团或将依赖以补贴为主的策略进军中东市场，从启动始阶段就吸引用户和配送员。与进军香港一样，美团可能将在利雅得分阶段推出Keeta应用，并首先以特定地区为目标。
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