NielsenIQ намерял @Река Смородина

Река Смородина | United States America (US)

Create: 2023-08-30 Update: 2024-05-02 18:36:30

NielsenIQ намерял, что россияне отказываются от средних упаковок и предпочитают либо совсем мелкие порции товара по 100-150 гр, либо крупные, по килограмму.

Из этого делается вывод что россияне нищают и покупают либо совсем помалу, чтобы один раз поесть, либо крупные упаковки, чтобы сэкономить.
На мой взгляд все совсем не так, просто прямо наоборот. Маленькие упаковки— это чаще всего нарезки, 100-150 гр дорогой колбасы или чего-то подобного. Если их покупают, значит у людей есть деньги побаловаться деликатесами. А крупные упаковки стали брать чаще, потому что у людей больше денег и они могут себе позволить колбасу потолще и подлиннее. То что у людей больше денег, подтверждает статистика рынка крупной бытовой техники, автомобилей и прочих дорогих благ. Так что не нищают, а все совсем наоборот.

Река Смородина

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Потребители перешли к крайним мерам

Россияне стали покупать либо очень мало, либо слишком много

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495 viewsЛихо Одноглазое, edited Aug 30, 2023 at 14:12

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