Глобальные тренды 2025 @Полезный Парфун

Полезный Парфун | United States America (US)

Create: 2025-04-29 Update: 2025-07-07 04:30:55

Глобальные тренды 2025

Аналитики Сбермаркетинга ~~выпили фанты~~ собрали агрегированный обзор трендов на основе 20 других отчетов от различных уважаемых организаций. Такое мы читать любим.

В документе много логичного, было бы странно будь оно иначе. Немного не хватает цифр по РФ - многие отчеты ссылаются на глобальные данные (Gartner, Kantar, Euromonitor), которые не адаптированы под российский контекст.

Рекомендации в духе «внедряйте AI», «работайте с локальными лидерами мнений», «оптимизируйте под соцсети» не выглядят как прорывная и неожиданная мысль, но и поспорить не с чем. Я бы добавил раздел про digital humans (конечно же), synthetic media, метавселенную (даже в упрощенном виде), но вот когда сделаю свой такой отчет, - тогда и буду выпендриваться.

Читаем, сохраняем, полезное.

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СберМаркетинг_Глобальные_тренды_2025.pdf

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hottg.com/ParfunA/4680

10.5K viewsApr 29 at 10:06

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