⭕️▪️ رفتار گله‌ای در بازار چیست؟ @آکادمی بازاریابی🔖

آکادمی بازاریابی🔖 | United States America (US)

Create: 2023-08-08 Update: 2024-05-17 22:51:51

⭕️▪️ رفتار گله‌ای در بازار چیست؟

تصویر بالا را ببینید، یک گله گوسفند درحال خروج از آغلی هستند که هیچ فنسی دور آن نیست اما چون سری اول از دروازه رد شده‌اند، بقیه هم همین کار را تکرار می‌کنند!

رفتار گله‌ای در بازاریابی به وضعیتی اشاره دارد که در آن افراد به تصمیم‌گیری و خرید خود بر اساس تصمیمات و نظرات دیگران تمایل دارند. این مفهوم مشابه رفتار گله‌ای در علم اقتصاد است، اما در زمینه بازاریابی به کار می‌رود.

در بازاریابی، رفتار گله‌ای به معنای تأثیرگذاری بر تصمیم‌گیری مصرف‌کنندگان توسط عواملی مانند نظرات دیگران، اعتبار اجتماعی، تجربه دیگران و ایجاد جریان‌های اجتماعی است. این رفتار می‌تواند باعث افزایش تقاضا برای یک محصول یا خدمت شود.

به عنوان مثال، نظرات و تجربیات مثبت دیگران در مورد یک محصول می‌تواند باعث تشویق سایرین به خرید آن محصول شود. همچنین، استفاده از تکنیک‌های اجتماعی نظیر "بازه زمانی محدود" یا "تعداد محدود" نیز می‌تواند رفتار گله‌ای را در بازاریابی تقویت کند.

آیا می‌توانید از این اثر طبیعی در توسعه بازارتان استفاده کنید؟

آکادمی بازاریابی | @Marketing_CRM

آکادمی بازاریابی🔖

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12.1K viewsedited Aug 8, 2023 at 15:45

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آکادمی بازاریابی🔖

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