Segeda про маркетинг, SMM та Instagram | United States America (US)

Create: 2025-05-22 Update: 2025-07-02 20:03:59

Макро-тренди соцмереж 2025

Вчора разом з GPT аналізувала тенденції з різних звітів від популярних ресурсів: Hootsuite, We are social, Influencer Marketing Hub й т. д. Зробили самарі з тенденціями, які найчастіше згадуються у звітах. Ділюся з вами.

1. Зростання ролі мікро- та нішевих інфлюенсерів
Мікроінфлюенсери забезпечують найвищий рівень залучення та довіри аудиторії. Їх все частіше залучають до довгострокових колаборацій.

2. Швидке зростання відеоконтенту (особливо коротких форматів)
Відео залишається форматом №1 для залучення. Платформи просувають ролики (Reels, Shorts, TikTok).

3. Інтеграція генеративного AI у контент
AI використовується для створення текстів, відео, сценаріїв, автоматизації підтримки.

4. Ріст соціальної комерції (Social Commerce)
Продажі напряму з соцмереж через магазини Instagram, TikTok Shop, Pinterest.

5. Ставка на спільноти та нішевий контент
Бренди інвестують у закриті клуби, телеграм-канали, групи для лояльності.

6. Довгострокові колаборації з інфлюенсерами замість разових інтеграцій
Маркетологи все частіше укладають тривалі партнерства з інфлюенсерами.

7. Контент, що резонує з цінностями та актуальними темами (purpose-driven)
Користувачі очікують від брендів позиції, чесності та культурної обізнаності.

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Segeda про маркетинг, SMM та Instagram

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Segeda про маркетинг, SMM та Instagram

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How to Invest in Bitcoin?

Like a stock, you can buy and hold Bitcoin as an investment. You can even now do so in special retirement accounts called Bitcoin IRAs. No matter where you choose to hold your Bitcoin, people’s philosophies on how to invest it vary: Some buy and hold long term, some buy and aim to sell after a price rally, and others bet on its price decreasing. Bitcoin’s price over time has experienced big price swings, going as low as $5,165 and as high as $28,990 in 2020 alone. “I think in some places, people might be using Bitcoin to pay for things, but the truth is that it’s an asset that looks like it’s going to be increasing in value relatively quickly for some time,” Marquez says. “So why would you sell something that’s going to be worth so much more next year than it is today? The majority of people that hold it are long-term investors.”

Макро-тренди соцмереж 2025

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