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Katimo заборонив знімати UGC в своїх закладах

Для контексту, чим цікавий цей кейс. Katimo бренд одягу, який має два заклади/простори в Києві популярні серед UGC кріейторів. Він часто фігурує в зйомках.

Для мене рішення двозначне, бо я з тих людей, які дізналися про заклад від комерційних UGC. А тепер їм там наче не раді.

З іншої сторони, це однозначний плюс для відвідувачів, яких дратує зйомка.

Segeda про маркетинг, SMM та Instagram
Katimo заборонив знімати UGC в своїх закладах

Для контексту, чим цікавий цей кейс. Katimo бренд одягу, який має два заклади/простори в Києві популярні серед UGC кріейторів. Він часто фігурує в зйомках.

Для мене рішення двозначне, бо я з тих людей, які дізналися про заклад від комерційних UGC. А тепер їм там наче не раді.

З іншої сторони, це однозначний плюс для відвідувачів, яких дратує зйомка.
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Segeda про маркетинг, SMM та Instagram





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Katimo заборонив знімати UGC в своїх закладах

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