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Турбота про клієнта. Що доречно, а що ні? 

Ситуація з життя. Мені трапився Інстаграм магазин одягу, який поклав до покупки цукерки. Чи це турбота про клієнта чи ні?

• Не зрозуміло, до чого цукерка до продукту й звідки вона. 
• А що як клієнт таке не їсть? 

Є відчуття, що часом, бренди плутають турботу про клієнта з бажанням сподобатись. 

На фото додала приклади турботи про клієнта, які дійсно доречні. По-перше, вони опціональні: не обовʼязково використовувати. По-друге, мають прямий завʼязок з продуктом.

Segeda про маркетинг, SMM та Instagram
Турбота про клієнта. Що доречно, а що ні? 

Ситуація з життя. Мені трапився Інстаграм магазин одягу, який поклав до покупки цукерки. Чи це турбота про клієнта чи ні?

• Не зрозуміло, до чого цукерка до продукту й звідки вона. 
• А що як клієнт таке не їсть? 

Є відчуття, що часом, бренди плутають турботу про клієнта з бажанням сподобатись. 

На фото додала приклади турботи про клієнта, які дійсно доречні. По-перше, вони опціональні: не обовʼязково використовувати. По-друге, мають прямий завʼязок з продуктом.
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Segeda про маркетинг, SMM та Instagram






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Unlimited members in Telegram group now

Telegram has made it easier for its users to communicate, as it has introduced a feature that allows more than 200,000 users in a group chat. However, if the users in a group chat move past 200,000, it changes into "Broadcast Group", but the feature comes with a restriction. Groups with close to 200k members can be converted to a Broadcast Group that allows unlimited members. Only admins can post in Broadcast Groups, but everyone can read along and participate in group Voice Chats," Telegram added.

Турбота про клієнта. Що доречно

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