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Андрей Морозов, JUG Ru Group, Head of CX/UX — Роль исследований в бизнесе: как организовать процесс и нужно ли это делать вообще

Исследования становятся неотъемлемой частью принятия стратегических решений в бизнесе. Андрей Морозов расскажет, как грамотно выстроить исследовательскую функцию: создавать отдельный отдел или интегрировать специалистов в продуктовые команды.

Доклад поможет разобраться в подходах к организации исследований, в разделении продуктовых и маркетинговых задач, а также в способах взаимодействия исследователей с другими подразделениями компании.

О спикере
Андрей Морозов — Head of CX/UX в JUG Ru Group. Автор Telegram-канала «Токсичный манагер». Продюсер конференции BiasConf.

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InBetween — канал конференции
Андрей Морозов, JUG Ru Group, Head of CX/UX — Роль исследований в бизнесе: как организовать процесс и нужно ли это делать вообще

Исследования становятся неотъемлемой частью принятия стратегических решений в бизнесе. Андрей Морозов расскажет, как грамотно выстроить исследовательскую функцию: создавать отдельный отдел или интегрировать специалистов в продуктовые команды.

Доклад поможет разобраться в подходах к организации исследований, в разделении продуктовых и маркетинговых задач, а также в способах взаимодействия исследователей с другими подразделениями компании.

О спикере
Андрей Морозов — Head of CX/UX в JUG Ru Group. Автор Telegram-канала «Токсичный манагер». Продюсер конференции BiasConf.

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InBetween 2025. Между тактикой и стратегией. Конференция про оперативное искусство в менеджменте
Роль исследований в бизнесе: как организовать процесс и нужно ли это делать вообще | Доклад на InBetween 2025
Когда стоит выделять отдельный отдел исследований, а когда интегрировать исследовательскую функцию прямо в команды. И как наладить эффективное взаимодействие по исследованиям в компании.
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Telegram is a free app and runs on donations. According to a blog on the telegram: We believe in fast and secure messaging that is also 100% free. Pavel Durov, who shares our vision, supplied Telegram with a generous donation, so we have quite enough money for the time being. If Telegram runs out, we will introduce non-essential paid options to support the infrastructure and finance developer salaries. But making profits will never be an end-goal for Telegram.

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