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Create: 2024-02-20 Update: 2024-06-10 23:27:32

Нейросеть Sora: возможности и риски для рекламной индустрии

По словам руководителя клиентского сервиса и контент-партнерства CONTENT+ (Group4Media) Анны Машковцевой, способность Sora генерировать видео по текстовому запросу открывает новые возможности для персонализации и автоматизации рекламных кампаний.

🔹 При этом, как и любая другая ИИ-технология, Sora может допускать логические ошибки. Также нейросети будет сложно распознать глубокие этические аспекты, тонкие настройки брендовой коммуникации и эмоций.

🔹 Поэтому нельзя гарантировать, что результат, сгенерированный нейросетью, будет на 100% удовлетворять заказчика и спрос на креативные услуги агентств и видеопродакшнов в ближайшее время спадет.

🔹 Технологии автоматизации контента, подобные Sora, позволят оптимизировать некоторые стадии производственного цикла. Но такие изменения также могут создать новые возможности для креативного обучения и развития новых навыков в области создания контента.

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Нейросеть Sora: возможности и риски для рекламной индустрии

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