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Create: 2025-04-10 Update: 2025-07-07 11:45:20

🎯 Кластеризувати глядачів цифрового ТБ за їхньою історією перегляду та вподобаннями?
Ми любимо нетривіальні задачі, і тому погодилися на таке дослідження для Vidzone.

Що ми зробили?
Проаналізували глядацьку поведінку сімей за трьома параметрами:
🖥 улюблені телеканали/тематика контенту;
⏱️ час та дні споживання ТБ;
👀 обсяг/інтенсивність споживання контенту.
А далі, виходячи з комбінацій цих параметрів, будували можливі поведінкові сегменти.

Навіщо? Бо споживання цифрового ТБ зростає, а сегментація аудиторії дозволяє рекламодавцям таргетувати свою рекламу персоналізовано на певні домогосподарства з індивідуальними пропозиціями на основі їхніх моделей перегляду ТБ.

Про 14 сегментів, які ми виокремили, — читайте у матеріалі на MMR https://mmr.ua/show/vidzone-ta-gradus-research-rozrobyly-novi-segmenty-dlya-personalizovanogo-targetyngu-reklamy

Gradus Ukraine

MMR

Vidzone та Gradus Research розробили нові сегменти для персоналізованого таргетингу ТБ-реклами

Зараз вже неможливо ігнорувати тенденцію перетікання споживання до цифрового телебачення, адже згідно Установчого дослідження ІТК (Індустріальний телевізійний

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Bitcoin mining is the process of adding new transactions to the Bitcoin blockchain. It’s a tough job. People who choose to mine Bitcoin use a process called proof of work, deploying computers in a race to solve mathematical puzzles that verify transactions.To entice miners to keep racing to solve the puzzles and support the overall system, the Bitcoin code rewards miners with new Bitcoins. “This is how new coins are created” and new transactions are added to the blockchain, says Okoro.

🎯 Кластеризувати глядачів цифрового ТБ за їхньою історією перегляду та вподобаннями?

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