Back in 2007, Reggae singer and chef Levi Roots pitched his spicy Reggae Reggae Sauce to the Dragons’ and successfully managed to secure £50,000 to manufacture his product.

In return, Levi Roots was offering 20% of the equity in his business. The sauce is a secret recipe from Levi's grandmother. He was told there was “no
future for this business” by Duncan Bannatyne but Peter Jones and Richard Farleigh saw something else and invested £50,000 for 40% equity in the company.

Reggae Reggae sauces are now stocked in all major UK supermarkets, taking London-based Roots’ worth to an estimated £30 million according to the Sunday Times Rich List.

💰 Wealth 💰

Back in 2007, Reggae singer and chef Levi Roots pitched his spicy Reggae Reggae Sauce to the Dragons’ and successfully managed to secure £50,000 to manufacture his product.

In return, Levi Roots was offering 20% of the equity in his business. The sauce is a secret recipe from Levi's grandmother. He was told there was “no
future for this business” by Duncan Bannatyne but Peter Jones and Richard Farleigh saw something else and invested £50,000 for 40% equity in the company.

Reggae Reggae sauces are now stocked in all major UK supermarkets, taking London-based Roots’ worth to an estimated £30 million according to the Sunday Times Rich List.

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The Most Successful Pitch In Dragons’ Den History | Dragons’ Den

Reggae singer and chef Levi Roots is seeking an investment of £50,000 to manufacture his spicy Reggae Reggae Sauce, in return, Levi is offering a 20% equity stake in the business. The sauce is a secret recipe from Levi's grandmother and must be hot stuff…

hottg.com/FinancialAbundance/3626

3.9K viewsDec 17, 2023 at 09:30