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Create: 2025-04-16 Update: 2025-07-06 03:00:40

طراحی تجربه کاربری | ترکیبی از علم، هنر و انسان

◽️طراحی تجربه کاربری فراتر از زیبا یا کاربردی کردن چیزهاست. این‌که چطور انسان‌ها فکر می‌کنند و رفتار می‌کنند را به‌طور عمیق درک کردن است که اهمیت دارد. کاربران تنها با رابط‌ها تعامل نمی‌کنند؛آن‌ها احساسات، عادات و تعصبات خود را در هر تعامل وارد می‌کنند. با استفاده از اصول علم رفتارشناسی، طراحان می‌توانند تجربیاتی خلق کنند که ساده، شهودی و حتی جادویی احساس شوند.

◽️اصولی مانند اجتناب از زیان، اثبات اجتماعی و تأثیر چارچوب‌بندی به درک روانشناسی انسان کمک می‌کنند و کاربران را به‌سمت اقداماتی که می‌خواهید انجام دهند هدایت می‌کنند، بدون اینکه احساس کنند مجبور شده‌اند.
مثلا استفاده از پیش‌فرض‌ها یا برجسته‌سازی می‌تواند کاربران را به سمت انتخاب‌های مفید هدایت کند بدون اینکه خودشان متوجه شوند.
طراحی بر اساس احساسات نیز به همان اندازه اهمیت دارد—خلق لحظاتی که احساسات مثبت را برانگیزد می‌تواند تفاوت بزرگی در شکل دادن به رفتار کاربران ایجاد کند.

◽️در نهایت، طراحی تجربه کاربری درباره ایجاد تفاوتی واقعی است. این تنها به عملکرد محدود نمی‌شود؛ بلکه به خلق تجربیاتی می‌پردازد که در سطحی عمیق‌تر با کاربران ارتباط برقرار می‌کند.
با استفاده از اصول علم رفتارشناسی،طراحان می‌توانند محصولاتی طراحی کنند که فراتر از حل مشکلات رفته و ارتباطی واقعی با مردم برقرار کنند، به طوری که اعتماد، وفاداری و حتی علاقه ایجاد شود.

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Telegram hopes to raise $1bn with a convertible bond private placement

The super secure UAE-based Telegram messenger service, developed by Russian-born software icon Pavel Durov, is looking to raise $1bn through a bond placement to a limited number of investors from Russia, Europe, Asia and the Middle East, the Kommersant daily reported citing unnamed sources on February 18, 2021.The issue reportedly comprises exchange bonds that could be converted into equity in the messaging service that is currently 100% owned by Durov and his brother Nikolai.Kommersant reports that the price of the conversion would be at a 10% discount to a potential IPO should it happen within five years.The minimum bond placement is said to be set at $50mn, but could be lowered to $10mn. Five-year bonds could carry an annual coupon of 7-8%.

طراحی تجربه کاربری | ترکیبی از علم، هنر و انسان

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