Data Insight . Цифры E-commerce | United States America (US)

Create: 2025-06-26 Update: 2025-07-01 16:30:47

М.Видео-Эльдорадо развивает retail media

М.Видео-Эльдорадо предложила рынку продвинутую рекламную платформу и интегрировала в инфраструктуру ритейл медиа новый комплекс рекламных технологий. Партнером стала martech-компания Retail Rocket Group.

Рекламодателям доступно размещение в формате товарных полок — с заголовками «Рекомендуем лично вам», «Вам может понравиться», «Специально для вас». Их можно показывать пользователям маркетплейса на всех этапах покупательского маршрута.

Товарные полки сайта и маркетплейса Эльдорадо работают на базе adtech-платформы Smart Placement Ads от Retail Rocket Group. Продавцам стал доступен ML-таргетинг — они могут запускать рекламные кампании на аудиторию, которая с высокой вероятностью купит их продукцию.

Кроме того, бренды Эльдорадо теперь могут настраивать рекламные кампании и управлять ставками самостоятельно.

Data Insight . Цифры E-commerce

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Data Insight . Цифры E-commerce

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Telegram is a cloud-based instant messaging service that has been making rounds as a popular option for those who wish to keep their messages secure. Telegram boasts a collection of different features, but it’s best known for its ability to secure messages and media by encrypting them during transit; this prevents third-parties from snooping on messages easily. Let’s take a look at what Telegram can do and why you might want to use it.

М.Видео-Эльдорадо развивает retail media

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