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Create: 2025-05-27 Update: 2025-06-30 23:44:48

Рынок розничного онлайн-импорта в Россию 2025

🔻Основными событиями 2024-го года стали уменьшение беспошлинного порога с 1000 до 200 евро и сбой в платежах в Китай в весенне-летний период

🔻Ожидается, что и в ближайшие годы основные игроки вряд ли кардинально изменятся

🔻Ландшафт экосистемы рынка розничного онлайн импорта практически не изменился

🔻Основными тенденциями года стали рост маркетплейсов на рынке кросс-бордерной торговли и смена моделей работы в сторону end-to-end сервисов

🔻Маркетплейсы будут главным драйвером развития рынка среди всех игроков

🔻Ключевыми ожидающимися событиями, которые могут послужить и драйверами и стопперами рынка, в зависимости от условий и обстоятельств, могут стать: юридические изменения, прежде всего в сфере изменения/отмены беспошлинного порога и изменения пошлин на товары; развитие бондовых складов; отмена/уменьшение санкций

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Рынок розничного онлайн-импорта в Россию 2025

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