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TED Communication-18
The tribes we lead

🔳قبایلی که ما رهبری می‌کنیم | ست گودین (Seth Godin)، کارآفرین و وبلاگ نویس استدلال می‌کند «اینترنت» به بازاریابی انبوه پایان داده و یک واحد اجتماعی انسانی از گذشته‌های دور را دوباره احیا کرده است: قبایل (تبار/ ایل/ خانواده)

🔳 قبایل و تباری که بر پایه ایده‌ها و ارزش‌های مشترک بنا شده‌اند و به مردم عادی، قدرت رهبری و ایجاد تغییرات بزرگ را می‌دهد.

💬 از نگاه ست گودین این واحد اجتماعی شکل گرفته که مدیون اینترنت است، ما را به انجام تغییرات بزرگ تشویق می‌کند...

@commn_develop

Communication & Development
Communication & Development
TED Communication-17 Reporting crisis via texting 🔳 ارسال گزارش بحران با پیامک | اریک هرسمن (Erik Hersman)، فناور و مدیر عامل شرکت BRCK با ارایه یک نرم افزار رایگان در موقع بحرانی برای نظارت بر بلایا (Ushahidi/ در زبان کنیا به معنای شاهد است) به چارچوب این…
TED Communication-18
The tribes we lead

🔳قبایلی که ما رهبری می‌کنیم | ست گودین (Seth Godin)، کارآفرین و وبلاگ نویس استدلال می‌کند «اینترنت» به بازاریابی انبوه پایان داده و یک واحد اجتماعی انسانی از گذشته‌های دور را دوباره احیا کرده است: قبایل (تبار/ ایل/ خانواده)

🔳 قبایل و تباری که بر پایه ایده‌ها و ارزش‌های مشترک بنا شده‌اند و به مردم عادی، قدرت رهبری و ایجاد تغییرات بزرگ را می‌دهد.

💬 از نگاه ست گودین این واحد اجتماعی شکل گرفته که مدیون اینترنت است، ما را به انجام تغییرات بزرگ تشویق می‌کند...

@commn_develop
Ted
The tribes we lead
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
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Telegram hopes to raise $1bn with a convertible bond private placement

The super secure UAE-based Telegram messenger service, developed by Russian-born software icon Pavel Durov, is looking to raise $1bn through a bond placement to a limited number of investors from Russia, Europe, Asia and the Middle East, the Kommersant daily reported citing unnamed sources on February 18, 2021.The issue reportedly comprises exchange bonds that could be converted into equity in the messaging service that is currently 100% owned by Durov and his brother Nikolai.Kommersant reports that the price of the conversion would be at a 10% discount to a potential IPO should it happen within five years.The minimum bond placement is said to be set at $50mn, but could be lowered to $10mn. Five-year bonds could carry an annual coupon of 7-8%.

TED Communication-18

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