Business Advisor | United States America (US)

Create: 2025-06-04 Update: 2025-07-05 19:08:43

Как видеореклама влияет на офлайн-продажи: кейс билайн adtech, АШАН Ритейл Россия и Realweb ?

В декабре 2024 года Билайн adtech и Realweb провели рекламную кампанию для сети магазинов АШАН Ритейл Россия с целью увеличить охват и привести покупателей в офлайн-точки.

Использовались видеореклама и баннеры, размещённые через DSP-платформу Билайн adtech. Эффективность измерили с помощью методики Sales Lift, которая сравнила поведение аудитории, видевшей рекламу, с теми, кто её не видел.

Результаты кампании:

🟢Рост новых покупателей: 22% (у тех, кто видел рекламу) против 7% (кто не видел).

🟢Увеличение посещаемости магазинов: +6%.

🟢Общий объём покупок в сегменте, на который была направлена реклама, вырос на 25%.

🟢Средний чек увеличился на 4%.

Наибольший эффект показали регионы:

Костромская область (+39% новых покупателей)

Тамбовская область (+92% числа покупок)

Калужская область (+65% суммы покупок)

В отдельных регионах (Свердловская область, Республика Адыгея) эффект оказался слабее — это будет учтено в следующих кампаниях.

Как отметил руководитель маркетинговых продуктов Билайн adtech Денис Гнатенко, результаты подтвердили, что цифровые инструменты и аналитика позволяют эффективно конвертировать онлайн-рекламу в реальные продажи в офлайн-ритейле.

За свежими новостями о рекламных и маркетинговых технологиях, продуктах «билайн» adtech следите на канале .

Реклама ПАО «ВымпелКом», beeline.ru

Business Advisor

Please open Telegram to view this post

VIEW IN TELEGRAM

hottg.com/BusinesAdvisor/6093

24.2K viewsJun 4 at 15:00

>>Click here to continue<<

Business Advisor

Share with your best friend

Telegram Be The Next Best SPAC

I have no inside knowledge of a potential stock listing of the popular anti-Whatsapp messaging app, Telegram. But I know this much, judging by most people I talk to, especially crypto investors, if Telegram ever went public, people would gobble it up. I know I would. I’m waiting for it. So is Sergei Sergienko, who claims he owns $800,000 of Telegram’s pre-initial coin offering (ICO) tokens. “If Telegram does a SPAC IPO, there would be demand for this issue. It would probably outstrip the interest we saw during the ICO. Why? Because as of right now Telegram looks like a liberal application that can accept anyone - right after WhatsApp and others have turn on the censorship,” he says.

Как видеореклама влияет на офлайн-продажи: кейс билайн adtech

Business Advisor TG
Webview: 6093
Telegram TG Webview: hottg.com/BusinesAdvisor/webview
Telegram TG Channel: Business Advisor
Telegram Updated: 2025-07-05 19:08:43

United States America Popular Telegram Group (US)

Telegram Q&A

Q: How does hottg.com work?

Once you've set up a username, you can give people a hottg.com/username link. Opening that link on their phone will automatically fire up their Telegram app and open a chat with you. You can share username links with friends, write them on business cards or put them up on your website.This way people can contact you on Telegram without knowing your phone number.

With Telegram, you can send messages, photos, videos and files of any type (doc, zip, mp3, etc), as well as create groups for up to 200,000 people or channels for broadcasting to unlimited audiences. You can write to your phone contacts and find people by their usernames. As a result, Telegram is like SMS and email combined — and can take care of all your personal or business messaging needs. In addition to this, we support end-to-end encrypted voice calls.

Q: What is Telegram? What do I do here?

Telegram is a messaging app with a focus on speed and security, it’s super-fast, simple and free. You can use Telegram on all your devices at the same time — your messages sync seamlessly across any number of your phones, tablets or computers.

Q: Who is Telegram for?

Telegram is for everyone who wants fast and reliable messaging and calls. Business users and small teams may like the large groups, usernames, desktop apps and powerful file sharing options. You can appoint admins with advanced tools to help these communities prosper in peace. Public groups can be joined by anyone and are powerful platforms for discussions and collecting feedback.In case you're more into pictures, Telegram has animated gif search, a state of the art photo editor, and an open sticker platform (find some cool stickers here or here). What's more, there is no need to worry about disk space on your device. With Telegram's cloud support and cache management options, Telegram can take up nearly zero space on your phone.

Q: How is Telegram different from WhatsApp?

Unlike WhatsApp, Telegram is a cloud-based messenger with seamless sync. As a result, you can access your messages from several devices at once, including tablets and computers, and share an unlimited number of photos, videos and files (doc, zip, mp3, etc.) of up to 2 GB each. And if you don't want to store all that data on your device, you can always keep it in the cloud.Thanks to our multi-data center infrastructure and encryption, Telegram is faster and way more secure. On top of that, Telegram is free and will stay free — no ads, no subscription fees, forever.

Q: Can I make calls via Telegram?

Yes! Voice calls are currently available to users around the world.

Many modern travelers appear to struggle with managing various aspects of their finances simultaneously while abroad, such as banking, budgeting, investing, trading, and saving. It is important to have apps installed on the device that will help you carry out these necessary tasks.

Hot Topic in US