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Владельцев домашних животных может ждать новая волна шринкфляции — снижения размеров пачки (пауча) влажного корма для питомцев при той же цене.

Две недели назад ФАС признала, что компании Nestle и Mars являются монополистами на российском рынке и обязала их снизить цены. Но ритейлеры опасаются, что сделано это будет за счёт урезания размеров пакетиков-паучей в пачке, которое производители практикуют уже давно.

Чемпионом по таким манипуляциям в России остается Mars (ему принадлежат бренды Whiskas, Kitekat, Royal Canin, Sheba, Perfect Fit, Pedigree и другие): он еще с 2021 года уменьшил размер пакетиков Whiskas с 85 до 75 г, Perfect Fit – до 60 г. В скором будущем компания может пойти еще дальше @retailrus

Русский ритейл и бизнес
Владельцев домашних животных может ждать новая волна шринкфляции — снижения размеров пачки (пауча) влажного корма для питомцев при той же цене.

Две недели назад ФАС признала, что компании Nestle и Mars являются монополистами на российском рынке и обязала их снизить цены. Но ритейлеры опасаются, что сделано это будет за счёт урезания размеров пакетиков-паучей в пачке, которое производители практикуют уже давно.

Чемпионом по таким манипуляциям в России остается Mars (ему принадлежат бренды Whiskas, Kitekat, Royal Canin, Sheba, Perfect Fit, Pedigree и другие): он еще с 2021 года уменьшил размер пакетиков Whiskas с 85 до 75 г, Perfect Fit – до 60 г. В скором будущем компания может пойти еще дальше @retailrus
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Владельцев домашних животных может ждать новая волна шринкфляции — снижения размеров пачки (пауча) влажного корма для питомцев при той же цене.

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