ByteBrew: В какое время мобильные пользователи играют в игры @GameDev Reports

GameDev Reports - by Dmitriy Byshonkov | United States America (US)

Create: 2025-03-14 Update: 2025-07-08 13:06:03

ByteBrew: В какое время мобильные пользователи играют в игры

Аналитическая платформа проанализировала более 1 миллиарда активных пользователей в 185 странах.

▫️Пик пользовательской активности приходится на 8 часов вечера, меньше всего играют в 4 часа утра.

▫️Компания рекомендует запускать эвенты в играх в промежутке с 2 до 4 часов дня по UTC - в это время пользователи наиболее активны.

Поведение пользователей в Северной Америке

▫️В Северной Америке самые активные часы - с 7 до 9 вечера.

▫️В сравнении с остальным миром, североамериканские пользователи на 40% чаще играют с 12 до 2 часов ночи.

Поведение пользователей в Латинской Америке

▫️Рост пользовательской активности в Латинской Америке смещён на утренние часы (рост начинается в 5-6 утра.

▫️В Латинской Америке на 65% больше человек, играющих в ночные часы (с 1 до 4 часов начи).

Поведение пользователей в EMEA-регионе

▫️Игроки из EMEA-региона намного меньше играют ночью и с утра, в сравнении с мировыми трендами.

▫️С 4 до 7 утра активность пользователей из EMEA на 46% ниже общемировых трендов.

Поведение пользователей в Азиатско-тихоокеанском регионе

▫️Пиковый час по активности в APAC-регионе наступает раньше, чем в других регионах - в 7 вечера.

▫️В пиковые часы азиатские пользователи играют на 7,2% - 10% больше, чем в других регионах. Также они активнее в 6-7 утра (примерно на 27%). Это компенсируется сниженной активностью в ночное время (с 0 до 2 часов ночи).

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GameDev Reports - by Dmitriy Byshonkov

hottg.com/gamedevreports/3186

3.5K viewsMar 14 at 08:34

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GameDev Reports - by Dmitriy Byshonkov

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ByteBrew: В какое время мобильные пользователи играют в игры