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Create: 2024-09-21 Update: 2025-07-03 05:19:21

Рубрика «Нашу маму и там и тут»

Это мы с моим партнёром по бренду OPU Кристиной Судеревской выступали на Евразийском Женском Форуме в Петербурге.

Мы вошли в десятку брендов, которые были отобраны Российским Экспортным Центром для проекта «Сделано в России» (приятно).
Рассказали, как нам пришло в голову не просто производить косметику в России, а выращивать для неё кактусы.

Главные инсайты встречи:

🔵По прогнозам в 2024 году продажи косметики в России составят 1,08 триллиона рублей;

🔵Доля российской косметики, произведенной внутри страны на рынке — 37% и эта цифра растёт с каждым годом;

🔵 В этом году впервые в истории более половины косметики будет куплено онлайн — 58% (в прошлом году было 49%, маркетплейсы жгут);

Вдохновились цифрами, работаем дальше ✊🏼

*статистика от INFOLine Retail Russia и Ozon

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Рубрика «Нашу маму и там и тут»

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