Дайджест копирайтера | United States America (US)

Create: 2024-04-26 Update: 2024-05-19 05:05:40

Должен ли редактор заниматься рилсами, и для чего короткие ролики бизнесу

Главное отличие копирайтера от редактора в том, что редактор отвечает не только за текст. Редактору доверяют продукт целиком и ожидают, что он решит задачи бизнеса. Так редактор занимается, например, короткими роликами.

Короткие ролики начали тестировать в «Шиподёре» — бренд-медиа для флористов, которым руководит главред Ирина Ильяхова и шеф-редактор Юлия Владимирова-Демерт. Вот её Boosty.

Юлия рассказала: зачем «Шиподёру» рилсы, как в редакции выстроили процесс их создания, и тяжело ли редактору перестроиться на новый формат →

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Дайджест копирайтера

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Должен ли редактор заниматься рилсами

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