RDB-модель в маркетинге: как говорить с клиентом на его языке @ИМИСП

Create: 2025-06-30 Update: 2025-07-07 23:03:17

RDB-модель в маркетинге: как говорить с клиентом на его языке

На курсе «Брендинг и коммуникации» в рамках программы Executive MBA преподаватель Дмитрий Петров регулярно просит участников коротко представить свою компанию, но не как владельцу или маркетологу, а как продавцу. То есть: как бы вы объяснили клиенту, почему он должен выбрать именно вас?

Чаще всего оказывается, что даже у опытных управленцев такие описания либо перегружены, либо обобщены, либо не попадают в боль клиента. А конкурентные преимущества, как под копирку: «качество, надёжность, индивидуальный подход».

Если вы замечаете, что ваши маркетинговые сообщения «не цепляют», возможно, они не проходят через три простых фильтра. Это RDB-модель: Resonance, Difference, Belief.

В карусели разобрали каждый элемент, листайте ➡️

Больше таких инструментов мы разбираем и применяем на практике на курсе «Брендинг и коммуникации» в программе Executive MBA в ИМИСП.

🗓 Старт программы: 22 октября.
📎 Подробности и регистрация по ссылке

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