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Create: 2024-04-26 Update: 2024-05-09 07:55:59

Доля новых китайских автомобилей продолжает расти в Нижнем Новгороде: состоялась региональная «Высшая передача» Авито Авто

25 апреля 2024 года эксперты платформы и представители автобизнеса обсудили ключевые изменения рынка, направления его развития и основные драйверы потребительского поведения.

Тренды рынка новых автомобилей в регионе:

💚 Средняя стоимость автомобиля за год практически не изменилась. В марте 2024 года она составила 3,7 млн рублей.
💚 С марта 2023 года по март 2024-го количество объявлений выросло на 78%.
💚 Китайские бренды остаются лидером в категории новых авто. Их доля год к году продолжает расти и составляет 71%.
💚 Главными конкурентами новых китайских брендов в Нижегородской области остаются европейские и японские авто с пробегом.

Тренды рынка автомобилей с пробегом в регионе:

💜 Средняя стоимость автомобиля с пробегом за год в марте 2024 года составила 1,3 млн рублей, что ниже общероссийского показателя – 1,7 млн рублей.
💜 Количество авто с пробегом в регионе увеличилось на 8%.
💜 В сегменте авто с пробегом пользователи продолжают отдавать предпочтение автомобилям европейских, корейских, японских и других брендов.
💜 На долю дилеров в марте 2024 года приходится 27% предложения. Отмечается рост доли частных продавцов – 47%, еще 25% занимают профессиональные продавцы.

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Доля новых китайских автомобилей продолжает расти в Нижнем Новгороде: состоялась региональная «Высшая передача» Авито Авто

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